VocoVision Sentence Search & Audience Segmentation
An A/B test to streamline job search, reduce friction, and guide users by intent
+11% in conversions
+27% in clicks on the hero CTAs
-29% bounce rate
Role: UX + UI Designer
Industry: Remote Education Staffing
Tools: Figma, Mouseflow, VWO, GA4
The Test
Users were landing on the homepage but struggled to quickly identify the right job type or specialty. We tested a more guided, sentence-style search bar that segmented by intent—aimed at helping job seekers find relevant roles faster and reduce homepage drop-off.
Hypothesis
The lack of a clear search pathway created unnecessary friction and drop-offs. We hypothesized that introducing segmented, sentence-style search would support self-selection by job type and specialty, decreasing friction and improving task completion.
Prediction
If effective, the sentence-driven navigation would help users find relevant jobs faster, increasing lead conversion by up to 15% by minimizing confusion and surfacing the most appropriate roles.
The Results
Increase in Clicks & Jumps Down the Funnel
The variant increased clicks on the hero CTAs from those on the control by 27% with a 99% confidence level.
A significant number of users altered the specialty in the sentence search, sending them further down the funnel, quicker.
Shorter Sessions & an Increase in Applies
The home page's keyword dropdown version outperformed the control on active applies by +11%, but at ~60% confidence level.
The average session duration is 36% lower on the variant at a 99% confidence level, indicating that the rise in conversion rates was likely due to ease of use and decreased friction for users.
A Decrease in Client Conversions
Bounce rate on the variant was 29% lower at a 99% confidence level.
However, there was a 47% decrease in conversion rates on the request talent form.
Learnings
Based on the data so far, the keyword dropdown version of the home page increased the conversion rate for active applies.
It resulted in a decrease in the conversion of the request talent form, likely due to the dropoff in from the specialty service page to the form page as an extra step was added for employers to access the request talent form from the hero area on the home page.
Next Steps
Test a variation where only job seeker segmentation is visible in the header, while placing “request talent” in a more strategic location.
Explore whether moving the full search sentence above the fold improves engagement on mobile.