Entegee Rebrand
Branding | Collateral | Website
Entegee is an engineering staffing company based throughout the U.S. The goal was to rebrand Entegee in a way that showed their extensive history in the industry while also attracting new clients and candidates to a website that added to their validity in the field.
Go to Site
Goal: The project would consist of a complete rebrand and a new responsive website. The new brand would need to be more contemporary with a goal of establishing a true sense of legitimacy with clients and candidates when visiting the site.
My Role: As one of two designers on the team for this project, we collaborated on different visual approaches following research and stakeholder goal setting.
Initial Information
Client Meeting
In order to get a better sense of Entegee’s needs, as well as the needs of their clients and candidates, a workshop was held in Boston where a group of Entegee leaders and employees had to fill out value proposition forms, persona ranking sheets, and select between six moodboards.
Moodboards
Competition
Through research of Entegee’s competition it was noted common themes to avoid, as well as trends in the industry and how they spoke to their audiences.
Iterations
The next step after research was iteration. Design elements, typefaces, layouts, logos, textures, images were all created before grouping the best working elements into three concepts.
Initial Concepts
Concept 1
Based on the technical feats of engineering that we often take for granted. There’s a focus on the details and structure that is often overlooked in the everyday.
Concept 2
Combines the science with creativity. There’s acknowledgement of Entegee’s roots while also reaching for the future.
Concept 3
A bit of a wildcard. Focuses on the human side of what Entegee does. Showcases the personality of potential candidates.
Concept Survey
A survey of the top 3 design concepts was sent to Engineers for feedback. Responses showed patterns of what they found relatable and what they disliked. Based on survey results the 3 concepts were narrowed down to the final 2 (Concept 1 & Concept 2 above) which were then presented to Entegee’s leadership.
Final Branding
Entegee’s final brand is a combination of Concept 1 with elements of Concept 2. The logo illustrates how Entegee breaks out of the box. This concept is also demonstrated in the way large headers often break the margin and extend off the page. Grand, realistic photography is used throughout along with lines showing the technicality of the subject.
The green is the main color of the brand. It is bold and stands out against the competition, whereas the deep, slightly desatured blue has a retro feel as an ode to Entegee’s history in the business.
Website Design
Go to Site
Desktop Design
The website design was created with the user in mind. We conducted internal research to study the Entegee audience and reduce points of friction. Every micro-interaction serves as a way to communicate to the user what an element is capable of.
Mobile Responsive
From the beginning, it was a requirement that the site be responsive. The mobile application process was important for candidates who apply on the go; therefore that functionality was made a priority.
