Sunbelt
Branding | User Research | Site Architecture | Site Design
Sunbelt is a healthcare and education staffing company with national reach. Sunbelt began as a regionally focused company but has since grown to have a national presence. They wanted their brand to reflect their growth, while also focusing on the personal connection candidates have with their recruiters.
*The Sunbelt site is currently in development but in the meantime there’s an Invision Prototype
Goal: To refresh the brand and website to stand out from the growing competition, showcase their national reach, and emphasize their approach as advocates in the industry while simultaneously clearing current user friction points during the online application process.
My Role: As the primary UI/UX designer on this project, I was involved in each phase of the process from user research to website design. I worked with SEO specialists, brand copyrighters, business stakeholders, developers, and marketing specialists.
Research
Our first action was to perform a site audit on the previous website and in order to better define the stakeholder’s goals for this project, we sent out a survey to clarify some key points and lay the foundation for our discussions in the stakeholder meeting.