Sunbelt
Defining the Brand
Sunbelt needed a refreshed, cohesive brand and digital experience to better communicate its value to school-based job seekers and employers. I led a full-scale rebrand and UX overhaul to increase clarity, reduce confusion, and create visual and structural consistency.
There’s an entirely other portion to this large project. Check it out!
Branding
Multiple iterations were shown to stakeholders before the final brand was selected.
* Note: Stakeholders chose to keep the original logo
Moodboards
Four moodboards were presented to the stakeholders for their feedback on the visual approach of the future Sunbelt brand.
3 Concepts
Audience Survey
I sent out a survey to users in the education, healthcare, and allied spaces for feedback on the top 3 design concepts. Responses showed patterns of what they found powerful and what they disliked. Feedback gave the team insight into what would stand out in the market and how real users would view the concepts.
The Selected Brand
The selected concept emphasized the fact that Sunbelt’s candidates are people with full lives. They aren’t just defined by the jobs they do, but the people they are and Sunbelt understands that.
Brand Components
In collaboration with the verbal specialist, we developed the concept of “See Work in a Whole New Light.” Each visual component was developed with the intention of framing the small moments in life like windows into the everyday.
There’s an entirely other portion to this large project. Check it out!