Shepherd Screenprint Branding
Branding | Collateral
Shepherd Screenprint is a fictitious screenprint and brew house company that served both coffee and beer. The main goal of the company is to provide a hands-on experience with screenprinting combined with the atmosphere of a coffee shop or pub. Shepherd gets its name from the idea of a someone guiding customers through the process of screenprinting, as well as the initial discovery of the coffee bean having been by a shepherd. Rather than create a traditional brand book, this brochure unfolds into the “Let’s Get Inky” poster. It serves as a way to continuously promote the brand by turning it into a functional object.
