https://www.averyndayton.com/work daily 1.0 2026-03-06 https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576179343332-D0B0U9YOCDKVUSJFN9M7/ENT_WP%2BSpread%2BV2%2Bgreen.jpg Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576864984636-R6TPXIHSNSQXT9SX8JII/Cover%2B2.jpg Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576870685760-QLGB82M6LA5Q1VJ43P3O/2019_SG_Mockup.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1631654322741-V6LBI4DLC5XYI62CXQK3/Frame%2B1.jpg Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1640807506800-U4CC86C0STATDRREGQTO/Frame+10.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1668375523893-613NMAOHAU4BYWZRW02Y/Home+Cover_Transparent.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/fe041ba4-ec6f-40a1-b97b-90c16581ebe8/Group%2B322.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/01c5144c-9b1d-4b0b-bb8f-ee7f84a277e3/SOL+Nav+Portfolio+Cover.jpg Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/4278a33f-d010-4d1e-879e-6241f554bdf1/personal-logo-comps-round2_Page_14.jpg Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/9788b234-15b1-4f99-86b2-cee60703f958/Group+324.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1575922915384-35W479Q2F5T6IZUMZPXK/Cover%252Bcover%252Bimage.jpg Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1575904074240-DMNYSEN0WBNB4DJDCHWH/multi-page.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576180232198-47SVYPJBPEWRBMB8BRH7/spread%2B2.jpg Work - Data Visualization At the beginning of the project, a Word document filled with data and content was provided. To drive clarity, I extracted key insights from the repor. The visual system helped simplify complex ideas like workforce segmentation and productivity gaps, making them easier to understand and easier to promote. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576180266864-B2ISQBZNNDVSU8U38RM0/spread%252B3.jpg Work - Print Layout The print version was intended for recruiters to bring to clients during pitches to argue various topics like pay increases, positive work environment, etc. and to demonstrate knowledge of industry. Based on how the piece would be used, I chose the compact dimensions of a half letter size booklet. Since the piece would need to be white labeled for all four brands, from there I moved to nailing down the brand look and feel to incorporate into the layout and data design. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1575920291609-LGHAQAZA7GBU5C7BSZNU/ipad%2B1.jpg Work - Digital Version While the print piece would be presented to current and potential clients in person, the digital version would be available online through a landing page; therefore it had to be readable on screen. Its purpose would be to provide useful content to promote status as thought leaders and an important resource provider. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1575920792439-3DFJ37Q68WCI7HH60LU0/image.jpg Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1575920827221-ITY7EC30W6D55CILKS8G/image.jpg Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1575920868592-8WO37I4EZQSZID4J7HC4/image.jpg Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1575922020578-AOSMU8EQCW3ACU2JB8Q9/Screen+Shot+2019-12-09+at+3.06.47+PM.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1575923621676-GPUMA383M91B6IPBYJ27/AB%2BTest.jpg Work - Option A The first page was a version of our standard webpage headers with a title and a small blurb. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576796417397-837SDETD7EB99WH1D07K/ezgif.com-optimize+%282%29.gif Work - Option B The second page included one of the data points and accompanying visual. Page B outperformed page A with a 30% increase in conversions. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1575924901122-1DW3RHSSGN7NR35XXH05/cover+phone.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576010977462-KEIM7JNBSNVH3KKYKYDO/multi-page.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576011979180-DM4WGTMGNONVRQNM2WDU/Screen%2BShot%2B2019-12-08%2Bat%2B3.43.06%2BPM.jpg Work - Client Meeting In order to get a better sense of Entegee’s needs, as well as the needs of their clients and candidates, a workshop was held in Boston where a group of Entegee leaders and employees had to fill out value proposition forms, persona ranking sheets, and select between six moodboards. It surfaced a desire to remain rooted in technical credibility while appearing more forward-thinking. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576015170945-WZURF5J2G23VPUV6OD21/Moodboard+mockup+1.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576015165097-KPBGH4HJGXKKD83TZWTR/Moodboard+mockup+2.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576015181446-VQDBRO8THVB801LE5RA9/Moodboard+mockup+3.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576015187567-EHJC7SX54SW0QBQBGAQ4/Moodboard+mockup+4.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576015204235-ZJ5TR6L1NZASN2DCBV50/Moodboard+mockup+5.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576015201018-MG8TRFK48MU6UU1NNCPZ/Moodboard+mockup+6.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576011817766-A92XRP235WH6IZUK6XMY/image-asset.png Work - Surveys & Market Research Stakeholder surveys and analytics showed user drop-off due to unclear messaging and a lack of modern visual appeal. Market Research revealed that competitors were increasingly investing in storytelling and sleek digital design. Competitor scan revealed that many brands looked interchangeable. We saw an opportunity to break from the industry’s visual sameness. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576011858379-EGZRH4X7QZIZTJRHQ40Z/image-asset.png Work - Iterations The next step after research was iteration. We explored how to visually communicate Entegee’s promise of smart talent and real-world impact. Design elements, typefaces, layouts, logos, textures, images were all created before grouping the best working elements into three concepts. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576011038868-7L9YDOD4DUMK3HETGJ6C/Screen+Shot+2019-12-08+at+3.15.19+PM.png Work Concept 1 https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576011052439-HOVJBJCSMJPBK0APICAO/Marketing+Meeting+-+Ent+Rebrand-9.png Work Concept 2 https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576011083804-QI0JMX1640VGWB4NBDWK/Screen+Shot+2019-12-08+at+3.16.24+PM.png Work Concept 3 https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576795790451-5YNVVCSO0MEM2UFBHKC3/Screen+Shot+2019-12-08+at+3.41.29+PM.png Work - Concept Survey A survey of the top 3 design concepts was sent to Engineers for feedback. Responses showed patterns of what they found relatable and what they disliked. Based on survey results the 3 concepts were narrowed down to the final 2 (Concept 1 & Concept 2 above) which were then presented to Entegee’s leadership. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576016076875-AQ2CULJLXKHWN3XGWBV0/Screen+Shot+2019-12-10+at+5.14.10+PM.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576016693952-UTOLQM3DVWBS0VU5CQ0B/image.jpg Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576016745838-A31PFWVA43JW31JH8CLY/image.jpg Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576017473844-RCNBU84R5777AEF88SB8/image.jpg Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576017504372-VU3XMSY4PF94VE748CWO/Social_Mockup.jpg Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576018216481-71MSRB7SC2Z5G2CAKZNH/Screen%2BShot%2B2019-12-10%2Bat%2B5.44.41%2BPM.jpg Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576794679031-B7BMYOGOWRH8V0Z86LWW/ezgif.com-optimize+%281%29.gif Work - Desktop Design The website design was created with the user in mind. We conducted internal research to study the Entegee audience and reduce points of friction. Every micro-interaction serves as a way to communicate to the user what an element is capable of. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576795599179-DFFI75AF5X6ZW47ZM154/phone%2Bmockup%2B2.jpg Work - Mobile Optimization Recognizing that job seekers often search on the go, the new site was fully responsive and streamlined for mobile usability, especially job applications and contact forms. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576017126386-2SR9K0DUNXDIRI0ZW0SL/website-mockup.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576787614316-RTQOLKTB0OBNF58VRQII/Screen+Shot+2019-12-19+at+3.33.19+PM.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1601306953342-STL8VDQRGLDVKYNIC478/Screen+Shot+2020-09-28+at+11.14.54+AM.png Work - Improving The Sign Up Process Adecco Staffing was looking to promote their training program, Adecco Academy. The sign-up experience was one of the most high-impact areas for optimization. We reorganized the application steps and elevated trust signals to reduce drop-off and confusion especially on mobile. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1601306789366-FTYRPDPJA6U5ZY7RTL9W/Screen+Shot+2020-09-28+at+10.18.07+AM.png Work - Mobile Apply In order to decrease the rate of candidates dropping off mid-way through the apply process, I walked through our user flows on mobile and provided multiple recommendations on how it could be improved. Improvements Included: • A sticky nav at the bottom of job description pages, so the ability to apply was always in the user’s reach • Multiple improvements to the sign-up/sign in process • Information of what is required when creating a password to prevent user error rather than providing the information after a user error https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1601306746117-IOWF7OQ1HRMBP63P8ESA/ezgif.com-video-to-gif+copy.gif Work - Addressing Both Employers and Job Seekers The original site design was created in Photoshop years prior, making it difficult to update and keep consistent. For efficiency, components were recreated and pages were redesigned for a more intuitive user flow. For example, on the industry-specific pages, rather than having Employers to scroll half way down the page before finding relevant information to them, we created a toggle at the top of the page for ease of use. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576788493631-H7QXHRZGSWMEYJEZWL4C/Screen+Shot+2019-12-19+at+3.46.42+PM.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576788531845-B8QXMOR984U2RBJUP4I0/SG%252Bcompanion%252B1.jpg Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576787223839-CZR9RUYFJPDKVZ3UJSBA/2019_SG_Mockup.png Work - Salary Guide Adecco Staffing’s most prized collateral every year is the salary guide, which depicts trends and ranges of hundreds of job titles in multiple industries. The salary guide is available in both print and digital format. The 2020 salary guide includes an interactive table of contents for ease of use when searching for a specific industry. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576787353596-DUKXZHXZFW0865GFSN2A/Double_Vertical_3.jpg Work - Print Collateral We designed a modular print system that used large-scale imagery, brand color blocking, and flexible content templates, elevating the brand’s presence while supporting diverse formats like job fair handouts, one-pagers, and pitch decks. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576788059865-TWC6O4XWYNXXH6EEO70X/Screen+Shot+2019-12-19+at+3.37.01+PM.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576788171455-0KKICWWXQB9MH3ZLSGPG/Screen%2BShot%2B2019-12-19%2Bat%2B3.40.33%2BPM.jpg Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576787977798-ZAI433GKGVP7IS9NH188/Screen+Shot+2019-12-19+at+3.36.42+PM.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1631641448322-JDPFRS6O8AOINB7LESLE/SPI_2020+Rebrand+Social.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1631652341462-IXO72H2PZEHWRV7V42PM/Frame+1.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1631653506412-D3KISCYNGNQFV93IMZFD/Screen+Shot+2021-09-14+at+5.04.56+PM.png Work - Interviews 6 internal (therapists currently working for another brand) and 6 external interviews were conducted to uncover pain points. Journey Mapping Mapping theoretical user journeys helped identify where friction might arise and what guidance users would need to complete tasks smoothly from day one. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1631638467530-TTP6ZO0K773MT7LCFU84/202102+Spindle+Personas+V1_Redacted.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1631638444877-EMO3M76HRREBKKUYXXEE/202102+Spindle+Personas+V1_Maya_Redacted.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1631651453244-R2562ZNY5W3HDC5C1HCQ/Screen+Shot+2021-09-14+at+4.28.39+PM.png Work Vibrant, candid imagery of young therapists, often outdoors or with kids is used throughout to showcase the feeling of freedom that comes with travel therapy and the ease with which contracts are done through Spindle. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1631651548635-NJZPY8BLNL1Z9KZUS59S/Screen+Shot+2021-09-14+at+4.32.00+PM.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1631651586404-4IIIYFJESBGANWY9EO64/Screen+Shot+2021-09-14+at+4.32.19+PM.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1631652129676-MH41MFQ7I9ID442OBT94/Screen+Shot+2021-09-14+at+4.40.34+PM.png Work - Information Architecture The IA was designed from zero to reflect two clearly segmented paths, with each audience having a direct and intuitive flow. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1631649471375-DASGQWY818GV57D8G5Q7/Desktop.gif Work - Desktop Design The prior audience research and interviews served as the backbone of the site design. It informed everything from imagery to micro interactions, to job post structure. Each page was purpose-built to reduce decision fatigue and support primary goals like searching jobs or submitting requests. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1631646253319-R82CHOZUEIFDZ0E58PC1/Mockup+copy.jpg Work - Mobile Responsive From the beginning, the mobile experience was treated as a core use case, not an afterthought. The mobile application process was important for candidates who apply on the go; therefore; everything was designed to scale gracefully and intuitively on small screens. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1631648406629-IW5KPKSD4TM45FVL9PNF/web-mockup-V2-front.jpg Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1631636640925-ZLLXOCEA0CU3F8GBM9DZ/Screen+Shot+2021-09-14+at+12.23.42+PM.png Work - Confused Clicks Heatmaps in HotJar on the home page exposed that more users were clicking the ‘Find Jobs’ icon below the browse jobs link than the actual job link on both desktop and mobile. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1631637531552-U4TQGBD8047A6OMI6NYY/Home-D-Test.png Work - AB Test As a result of what was seen on the heatmaps, a variant of the original page was created. It included a styled button, rather than a link with the goal of making it clear to users how they can browse jobs. The steps were changed from icons that appear clickable, to numbers. Goal: Increase click-throughs to the ‘Browse Jobs’ page through styling and placement. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1633959522118-LW6A6JBVYDSP18KQGEAX/Screen+Shot+2021-10-11+at+9.38.24+AM.png Work - Results Success! The variant design had a better click-through rate of about 3.15%, while also reducing clicks on non-clickable components. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/2e4f471b-11d5-4a09-92e1-0ebe025ce23e/Website-Mockup.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/e4550cc0-c475-44c7-b09e-5caaf4b16b6e/RPh_2021+Rebrand+Social+3.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/b79d4e24-3513-409b-ad19-855e675ffc45/Screen+Shot+2021-12-29+at+12.11.02+PM.png Work - Stakeholder Meeting Following the establishment of our project goal, interviews with leadership and marketing specialists were conducted to uncover key legacy values the redesign needed to preserve, such as dependability, personal service, and speed. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/3d2efac5-d07f-43d5-8b44-3bdcf6e441b3/Elements+Slide-5.jpg Work - Competitive Analysis A competitive analysis was conducted to get a sense of what others in the industry were doing. Research revealed how far behind RPh’s visual system and UX had fallen compared to modern staffing platforms. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/12061f1d-5ffe-4573-b8ae-6fe735d779c6/Elements+Slide.png Work The selection of san serif fonts and vibrant colors provide a modern touch to the RPh brand. As a result of the competitive analysis, blues were chosen to keep in line with the industry but they are more vibrant and paired with the accent teal to make the brand stand out in pharmaceutical magazines often used to promote the brand. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/a0b8941a-48a5-4433-a575-a040668c66b4/Screen+Shot+2021-12-29+at+12.22.41+PM.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/941c9935-80fc-48bf-8a62-6c7072154e0c/Screen+Shot+2021-12-29+at+12.51.24+PM.png Work The brand’s imagery is that of a diverse workforce, often not showcased in other pharmacy brands. The photos are candid and personal, providing that friendly feel that aligns with one of the 3 pillars. The pill pattern and pill elements tie in the main focus of RPh On the Go, allowing for more versatile imagery settings and don’t just include pharmacists in white coats, rather as real people. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/28ad2576-4a55-4ee5-adeb-53aaffff799a/Free+Flyers+Mockup+For+Presentation.jpg Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/f207fe63-be0e-4175-a17b-6dca6470a037/Screen+Shot+2021-12-29+at+12.25+1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/edd02769-5130-4203-8bdd-84c52f897399/Business+Card+Mockup+Vol-03.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/471d2389-d502-43b0-999e-dc1ca24a24bb/Pharmacy-Jobs-Pharmacist-Careers-RPh-on-the-Go-02-24-2025_02_47_PM.jpg Work - Make it stand out Before https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/f7aea946-024f-4b5b-8803-75042275e389/Screenshot+2025-02-24+at+3.09.29%E2%80%AFPM.png Work - Make it stand out After https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/acb469dd-ed69-4faf-bd1d-ba0d2a881d6b/RPh+Sitemap.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/200e7cb5-67c0-4093-a7ec-ecdfeab5d565/Frame+8.png Work - UX Solutions From the beginning, it was important to work collaboratively with our SEO team to keep and even better RPh’s seo rankings. This required some thoughtful solutions when it came to the job search pages since some categories needed their own pages without a filter. The solution: create a search within category pages. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/9daf26dd-d2f4-4f2f-b5dd-3bb54f2fb00d/About-Us---RPh-on-the-Go.gif Work - Microinteractions Each microinteraction on the site was created with the intention to amplify ease of use, as well as assist in the consumption of information. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/69f8b3c7-479a-467f-bb5e-b6be8a586caf/Mockup-phone+and+desktop.jpg Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/afc426b4-2a57-4af2-ad0a-010a7699daa5/Group+699.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/405f81bd-0104-446e-8233-61d6571affcd/Home+Cover_Transparent.png Work - The Goal Solve brand inconsistency, user confusion, and unclear messaging that were affecting user engagement and site performance. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/572095a6-05dc-4ded-ab5f-fb2fad026f4d/About+Us.png Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/ca6f5431-0cec-4751-947d-40b781af5f8d/Redacted3.jpg Work - Stakeholder Meeting Multiple key members of the Sunbelt team from brand leads to verbal consultants to major stakeholders met in Tampa for a stakeholder meeting. We presented and clarified survey results along with activities to kick off the rebrand including: - User Journeys: As They Stand - Define the Brand: What, How, & Why - Personality Sliders - Persona Rankings - Moodboard Discussions https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/4696e8bd-33c7-4458-8928-f317de30c17e/Redacted4.jpg Work - Candidate Interviews Following the stakeholder meeting, I gathered contacts of current candidates working with Sunbelt and contacts of potential candidates that had yet to work with Sunbelt. I asked them things like their motivations in applying to contract positions, the platforms they use, and the their pain points in the job search space. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/490070e1-d1e7-49d3-bbdc-d45f4abc28cc/Redacted5.jpg Work - Client Interviews Alongside the candidate interviews, I conducted client interviews with some of Sunbelt’s healthcare and education clients to ask some key questions on what they feel Sunbelt is doing right and ways they could improve. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/211d7d88-b041-417c-834c-b86536726eda/Redacted6.jpg Work - Affinity Maps & Findings In order to summarize and present the findings of the client and candidate interviews, I created affinity maps, pulled quotes, and created Keep Doing, Stop Doing, and Start Doing lists. The discoveries included pain points of working with staffing companies, working with recruiters, searching for jobs, and on-the-job issues. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/b0dc2d18-1507-4766-b8e0-58ee1c6dd90b/Redacted7.jpg Work - Competitive Analysis After looking into about 15 competitors in the spaces of education and healthcare staffing, we collected our key findings on visuals, verbals, and overall messaging. One of our biggest questions going in, was whether or not Sunbelt wanted to hone in on their national reach or be seen as a local partner. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/78dda30a-9066-4dd4-9522-1025e1cae5c4/Redacted.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/c930dda8-95f5-4657-af1f-2d623571005e/Redacted2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/5da44217-0b44-477e-a720-a1faca258881/Sunbelt+Sitemap+V1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/e2c7b16a-b276-449a-b6f4-a2938c7fb028/Wireframes.jpg Work - Wireframes Following the creation of the sitemap and structure, I began the development of wireframes. From the stakeholder meeting and research the team chose to emphasize the relationship between candidate and recruiter with most CTAs and the main navigation catering to candidates. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/a895cbb5-c1c7-415b-91fe-3887ee9641da/Pages.jpg Work - UX Solutions The previous website was built with a great deal of important subcategories that were inaccessible from the main navigation. One of the primary alterations to the site was the restructuring of the main navigation and filtering system to create a search experience for candidates that required less scrolling and less clicks. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/b618ccbc-d5ff-47d8-8b4a-eecffa0294f2/Sunbelt+Mobile+-2+screen.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/754bd4be-da9e-42d0-baed-bfc68429ada7/Redacted8.jpg Work - Moodboards Four moodboards were presented to the stakeholders for their feedback on the visual approach of the future Sunbelt brand. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/f16e9c67-6547-4481-8a34-58ea39898817/Screen+Shot+2022-11-08+at+4.20.03+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/836f1fc7-0429-4200-adc4-8224f2643605/Screen+Shot+2022-11-08+at+4.20.12+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/f40a03f7-a1ad-4bd3-b123-13ee04726575/Screen+Shot+2022-11-08+at+4.20.19+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/43b91d8c-60e3-4a87-bdba-5135b3b76c31/Redacted9.jpg Work - Audience Survey I sent out a survey to users in the education, healthcare, and allied spaces for feedback on the top 3 design concepts. Responses showed patterns of what they found powerful and what they disliked. Feedback gave the team insight into what would stand out in the market and how real users would view the concepts. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/715cb8a6-95c1-4509-ac1f-6f53ee5c1dd9/Screen+Shot+2022-11-11+at+12.26.20+PM.png Work - Moodboards The selection of san serif fonts and vibrant colors provide a modern touch to the RPh brand. As a result of the competitive analysis, blues were chosen to keep in line with the industry but they are more vibrant and paired with the accent teal to make the brand stand out in pharmaceutical magazines often used to promote the brand. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/bb378939-6340-4a89-ac1d-a33e5a135cc8/Mockups3.jpg Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/fb911f4c-68f2-4aea-bffe-8f68beada30a/Icons.jpg Work - Brand Components In collaboration with the verbal specialist, we developed the concept of “See Work in a Whole New Light.” Each visual component was developed with the intention of framing the small moments in life like windows into the everyday. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/7d2eb1fc-faad-4502-ace1-0e3c94212b55/Mockups4.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/62f22d43-8621-4ab7-b49d-e43d2d50a496/Mockups+-+22.jpg Work https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1a8460ab-8094-4bea-b9ad-fa77e4c56754/Mockups+-+2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/7694033f-55b1-4405-bb2f-a4fdb8f57c18/Group+314.png Work Role: UX + UI Designer Industry: Healthcare + Education Staffing Tools: Figma, Mouseflow, VWO, GA4 https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/bc52f3d8-edf7-477c-b91f-1f36dd2d33bb/Group+313.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/2072e0b5-9482-4eea-83fe-7fab311d7d2f/Group+312.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/57fc9d22-a0df-4c01-bcd8-f51338d259d7/Group+311.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/da6af545-685e-451f-98c4-feef94671361/Screenshot+2025-02-25+at+9.31.11%E2%80%AFPM.jpg Work - KPIs & Metrics Implementing a sticky nav bar with user segmentation drove a 6.1% overall CVR lift across active and passive applies. The lift from the variant was driven entirely by active applies, which had a 10.1% higher CVR compared to the control. There was a 48% decline in bounce rate. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/4ad1f404-999a-47fd-9f43-1a02bd26ac62/Heatmaps%E2%80%AF.png Work - Friction Score There was also a 20% decline in friction score according to MouseFlow recordings. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/3af129e5-e57a-4f8c-991e-99ca5664202d/Screenshot+2025-02-24+at+8.51.27%E2%80%AFPM.png Work - Learnings Note: Exact % differ on VWO, but were more accurately tracked in GA4 https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/fef4c9e8-7240-4e84-b9e0-8428b74d5b08/Screenshot+2025-02-26+at+2.32.20%E2%80%AFPM.jpg Work Role: UX + UI Designer Industry: Remote Education Staffing Tools: Figma, Mouseflow, VWO, GA4 https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/40bf26d4-9355-4b12-8a85-99b4c8ca41a8/Group+319.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/2624715d-550c-46d0-8cdc-2535ab3fe2c0/Group+320.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/c0816505-56c8-465b-a11c-ae9cddbd8642/Group+317.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/a943c434-de11-4034-a6e1-55024a8450f6/Group+322.png Work - Increase in Clicks & Jumps Down the Funnel The variant increased clicks on the hero CTAs from those on the control by 27% with a 99% confidence level. A significant number of users altered the specialty in the sentence search, sending them further down the funnel, quicker. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/28bcb654-dd6b-4b70-bfec-8a48bff7c23a/Screenshot+2025-02-26+at+1.13.44%E2%80%AFPM.png Work - Shorter Sessions & an Increase in Applies The home page's keyword dropdown version outperformed the control on active applies by +11%, but at ~60% confidence level. The average session duration is 36% lower on the variant at a 99% confidence level, indicating that the rise in conversion rates was likely due to ease of use and decreased friction for users. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/44a47d7a-10ec-4021-ada1-9dc62bcaa94f/Screenshot+2025-02-24+at+8.55.38%E2%80%AFPM.png Work - A Decrease in Client Conversions Note: VWO data fluctuated, therefore more accurate data was pulled from GA4 https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/e364889b-6a85-4f93-bca4-799f6c84a92f/Screenshot+2024-10-30+at+4.51.28+PM.png Work - Learnings Based on the data so far, the keyword dropdown version of the home page increased the conversion rate for active applies. It resulted in a decrease in the conversion of the request talent form, likely due to the dropoff in from the specialty service page to the form page as an extra step was added for employers to access the request talent form from the hero area on the home page. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/b36eb268-8ce2-41ae-b8f7-e4155ea72fd2/Purple+Form+2+%281%29.png Work Role: UX + UI Designer Industry: Education Staffing Tools: Figma, Hotjar, VWO, GA4 https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/6855a238-b94c-4e0a-b818-6d19c2680af6/Original+Form+Accessibility+Contrast Work - Make it stand out Original Form’s Color Contrast Results https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/d333d999-1663-4dab-9e55-dea3bc395aca/Heatmaps-Hotjar-D+1.png Work - Make it stand out Hotjar Heatmap Showing Order of Clicks https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/bdf17ad7-eafa-4911-b765-ccc498c15d8c/Purple+Form.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/8e074f1b-4ec4-4014-98ce-609ceea2c19f/Group+323.png Work - Control (Original) Heatmaps and recordings revealed friction points and high abandonment, as well as patterns of form field order. Most users began with the drop down field even though it was further down the form. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/a781cfef-0bab-46a4-af40-a5bca4426a28/Group+325.png Work - Variation 1: Pink Redesigned for improved flow and based on observations from Mouseflow heatmaps and recordings. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/21a1c17e-574b-4f33-a313-02007ea73dbf/Group+324.png Work - Variation 2: Purple Designed specifically with accessibility in mind: better contrast, keyboard-friendly fields, and clearer validation. Includes all improvements to user flow as Variation 1. https://www.averyndayton.com/contact daily 0.75 2025-07-10 https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1489018297540-2Z37CEP52OVTJEUECGH2/my-texture.jpg Contact https://www.averyndayton.com/about daily 0.75 2025-12-19 https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/332ec38c-83e4-445a-bbb0-cf69e3d72a61/Firefly_Gemini+Flash_Change+her+outfit+to+a+black+long+sleeve+with+a+small+mockneck+and+keep+her+hair+as+i+371752.png About https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/4604de1b-61d9-41ed-95a5-4a48959565c2/Designlab+Certification About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1740431725995-3AJTJZJFN9YBMZUBH3QR/Quote-3.png About https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1753645843202-DFGDULPVFZP2AH7G9WJV/Quote-1.png About https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1740431728396-BKCP47SVQE8SQ8TFX6RY/Quote.png About https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1740431725481-HV1KS5YORBKZCMKZPQS0/Quote-2.png About https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1753645843126-XOFMBBUZL3SCIDXWARS7/Quote-2.png About https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1753645843972-2CSTGJ1349XT9A2Y0TM7/Quote.png About https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1740431726262-95Z9DRV8VYWTA7RITX31/Quote-4.png About https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1740431726956-OYXNSF9AHBA9LAJG2N89/Quote-6.png About https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1740431727810-LHGWQVTAXV2XE0313GKZ/Quote-8.png About https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1740431728237-95LP43ZJG3QYV6QAO2YX/Quote-9.png About https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1740431725197-LBWE8VMNNIJ4OVF954U1/Quote-1.png About https://www.averyndayton.com/process daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576865940339-YK13BMVPVUI74QQKV0WX/51293400_2217196705213254_9067791549546364928_o.jpg Process - Discovery Workshops I often begin projects by facilitating workshops with stakeholders, subject matter experts, and brand leaders. Whether it’s a journey mapping session, persona curation, or feature prioritization exercise, these sessions help identify key challenges, align on goals, and bring everyone into the design process early. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576867980772-DPAUVBB9Q4W1OXDOU3LI/IMG_0022.jpeg Process - Leading with Research User research is the foundation of my work. I plan and lead research initiatives that uncover real-world needs, whether that’s through user interviews, competitive analysis, or stakeholder discovery. I synthesize findings into clear patterns and present actionable takeaways that help teams make smarter decisions. - Interview guides & scripts - Personas & journey maps - Research distillation for stakeholders https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/1576866537059-O5B97T7EYR7O38XFE0RA/image-asset.jpeg Process - Testing & Iterating I use both moderated and unmoderated usability testing to validate ideas and improve designs. By observing real users interact, I uncover friction points, unmet needs, and moments of success. I then refine designs based on those learnings and test again. Looking for some of my testing results? Head to VocoVision: Audience Segmentation, ProCare Therapy Form Rework, or Soliant Navigation case studies. https://images.squarespace-cdn.com/content/v1/58af34ad2994cafe3886900b/106797ce-e272-4d58-8072-3737038f2cb5/Frame+931.png Process - Side Quest: Data Visualization Though data visualization isn’t involved in every project or iteration, it is imperative to demonstrating findings. I believe data shouldn’t just a be pretty addition, it should be used to inspire action. Whether I’m summarizing research findings or creating persuasive landing pages, I use data visualization to tell meaningful stories that help teams justify design decisions, and communicate value. Check out The Secret Workforce.